The following MORTALS pledged our minimum reward tier or more on Kickstarter to become part of our founder's circle. Thanks to all of you we can finally start our first production and get these designs up for sale. Your support is appreciated so very much, thank you for making this idea come to life!
Please join us for our Lit Launch Party to continue fundraising to reach our goal of beginning full production of our line. Voguing performances by SATURN RISING (@kingsaturn) and Brendan Cameron, and sounds by Zakmatic, Ganesa, and Ass+Titties (Alanna Pearl and Shelby Sells). Our hosts for the night will be cyber-icon WifisLilAngel and trans personality Grave Jones, and the event is produced/curated in collaboration with Natology and Rhabbitat Studio. No cover, please stop by, Los Angeles!
It feels like a new era. Something big is happening culturally revolving around the theme of gender, and we've landed right in the middle of it. Stepping back to look at what's happening in society right now, it's apparent that the gender binary that has gone unquestioned for so long is finally being turned upside down. The very same week that WE ARE MORTALS launched our Kickstarter campaign to spread our message The Future Has No Gender, Caitlyn Jenner caused a huge buzz by debuting to the world in Vanity Fair. Other celebrity pioneers pushing boundaries include little Shiloh Jolie Pitt and even Miley Cyrus who just explained to Paper Mag that she considers herself to be completely 'fluid' when it comes to her gender and her sexuality, proving how open-minded the future generation really is. You know that mainstream interest in this topic is definitely present when even Ryan Seacrest is producing a new transgender TV show on ABC!
WE ARE MORTALS has developed over the past two years while our society as a whole was apparently also moving in this direction. As people begin to realize that gender and biological sex are two different things, we're wondering "what does gender even mean?" If gender is basically the roles that we play in life, the clothes we wear, our mannerisms, etc., then gender is just a human creation - a system that we invented. Although gender-bending personalities have been popular in the music and entertainment industries for a long time now and androgyny has long been an appealing theme on the fashion runways, the idea of being gender-fluid isn't something that has been accepted in 'real-life'. Off the runways, in real town across the country, young people are suffering and even committing suicide due to lack of acceptance and hatred. Finally, it looks as though change may be coming. According to sources such as Trendwatching.com, our identities are becoming more limitless. “We’re moving more and more towards post-demographic consumerism, which means people are constructing their own identities more freely than ever. Consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, family status and more”.
Naturally, clothing will respond to this emerging mindset. Recently Jaden Smith, son of Jada and Will, began wearing dresses and tweeting about it in an effort to challenge the outdated his/hers formula that has traditionally limited our fashion choices. As genderless apparel quickly becomes a rising trend across the fashion industry, WE ARE MORTALS strives to give a voice to the future and establish this imminent wave of change as an accessible idea for all.
DJ LIZZ LOV3 walks the vibrant streets of Mexico City wearing the WE ARE MORTALS kimono hoodie and crewneck tee, talking about music with Thump / VICE Magazine. Lizz is a Chilean Dj who is now producing her own tracks and touring all parts of the globe throwing dope parties. See full interview here.
Jennifer Mehigan, who created the liquid silver print that is featured in WE ARE MORTALS' first line, got a stellar write up in i-D Magazine. In it she also vaguely hints towards her non-conforming gender identity, but clearly disregards the needs for labels as "whatever" and plays with these boundaries within her art. Mehigan maintains a sense of humour and stays rooted regardless of how she's perceived or what medium she uses, stating "my paintings are my paintings."